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If the Daytime Emmys Fall in the Woods ...

Lucci_0831 The Daytime Emmys aired Sunday, and for the first time in history, the show was not on one of the three major networks, nor was it broadcast from the Kodak Theater. “The Bold and the Beautiful” won drama series honors for the first time in its 22 years of production, “One Life to Live” and “The Young and the Restless” scored awards for drama series lead actors, and “All My Children” and “Guiding Light” actors tied for supporting actor. This will be one of the last awards for “Guiding Light,” which CBS cancelled after 72 years on television.

If there is one thing that soap operas have proven, it is the inelasticity of a story line. So when one finally meets its end, what does that mean for the others? “As the World Turns,” which debuted four years after “Guiding Light” will be closely monitored and is facing the possibility of cancellation. ABC's “All My Children” will move from New York to L.A. in order to cut production costs and increase room on the set. “One Life to Live” will move to the vacant NYC space, which will allow it and “General Hospital” to be filmed in high definition. 

It can’t be that people have lost interest in soaps. In fact the cable network SOAPnet is entertaining people with soaps of the past and present, including primetimers like “The OC” and “One Tree Hill,” and drawing in younger viewers. In fact, SOAPnet set rating records this year with total viewers and the most women viewers between 18 and 59 averages 162 thousand viewers a day and 70 thousand of those viewers are between 18 and 49. 

Perhaps the reality bug has bitten previously loyal soap viewers by way of daytime talk shows. Rachael Ray, Tyra Banks, the ladies of “The View” won awards in the category of entertainment and informative talk shows at this year’s Emmys.    

In this economy, even daytime television is experiencing survival of the fittest, so soap’s better bring their A-game from here on out.

--Ashley Johncola

Picture: Susan Lucci of "All My Children" Sunday at the Daytime Emmy Awards (photo: Getty Images)

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