The Secret to Inglorious Success
The Weinstein brothers are back in business after this weekend’s open of “Inglourious Basterds” took the number one spot grossing $37.6 million, thanks to Quentin, women, and Brad. Tarantino’s war flick not only pulls the Weinstein’s out of their recent struggles, but also shines the light of success on a “cheap, inventive marketing campaign.” On the other hand, the film cost almost $70 million to make, and when compared to “Pulp Fiction,” which cost only $9 million to create and grossed over $200 world wide, cheap promoting seems more of an obligation than a decision.
The Weinstein’s also created ads to spark the interest of women when they sensed more of a male draw toward the film. And according to the L.A. Times, Harvey thinks it worked, crediting women viewers for the opening's success. But was it really the promotion factor that drew in women—or was it Brad? The success of this film may indicate that star status actors do in fact have what it takes to carry a film even in this economy. July’s halt of the Steven Soderbergh film “Moneyball,” also staring Brad Pitt, may have triggered a sense of hope among those actors who names aren’t Depp, Jolie, or Cruise. But as The New York Times pointed out then, that fiasco can also be attributed to the fact that "Moneyball" is a baseball movie with obligations to Major League Baseball, adding creative limitations for Soderbergh. There are so many unique factors and issues in both projects, that it is tough to isolate one element and call it reason for a film’s success or failues. In fact, as Variety noted, while Brad may have drawn in audiences to see “Basterds” in the U.S., it was more “accessible” to audiences overseas because of an international cast.
Pictured: Brad Pitt