An Effective Measure on Piracy?

Online Media Daily has a report today about Avanto, a company that has created a content verification service to help combat online video piracy. “The objective is not to get content owners to take down all their videos on the Web, but to help them monetize it,” Alper Turgut, Anvato founder and CEO, told reporter Gavin O’Malley. “We want to turn the whole issue of copyright infringement into a revenue opportunity.”

Perhaps this would aid producers in developing a distribution system for clips. If the guild could be assured that clips could make money, would it give its blessing on consent?

--Andrew Salomon