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Broadcasters Enforce Rules Better than Cable or Satellite

Advertising limitations set for children’s TV are better enforced on broadcast than cable or satellite. According to The Washington Post, in the past 15 years, broadcasters have reported 7,000 violations, while cable and satellite providers have reported basically zero. This is not surprising due to the fact that cable channels have no incentive for reporting when they have broken the rules. There is a growing debate over broadcast and cable content and what is appropriate on either.

Broadcast, cable and satellite channels all have to follow the same guidelines: Advertising during children’s programming is supposed to be limited to 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays. The difference is that broadcasters are required to report discretions when seeking a license renewal. The U.S. Supreme Court will deliver a ruling this fall over whether it is constitutional for the Federal Communications Commission to issue fines for on-air foul language, overtly sexual content, and nudity.
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