Dish's Answer to Netflix: Blockbuster Movie Pass

If your chief adversary recently committed PR snafus and suffered a major dip in its stock, then it is definitely good time to unveil your business's new endeavor. Dish Network released details regarding its streaming service that will compete against Netflix, reported The Wrap on Friday. Blockbuster Movie Pass will offer a package of DVD by mail and online video, similar to Netflix's old model. Earlier this week, Netflix split its mail-order and movie streaming services by creating a wholly owned DVD-by-mail subsidiary, leading to major criticism and its stock dropping.

Though Dish, which acquired the bankrupt Blockbuster in April for $320 million, hopes to use the Blockbuster brand to entice subscribers to its service, its biggest challenge may not be Netflix or the possible bankruptcy of the United States Post Office that would put a dent in the company's mail option. In order for customers to subscribe to Blockbuster Movie Pass, they would have to sign up for Dish as well and that may drive potential subscribers away. The new service begins October 1.

Pictured: Blockbuster store (Photo: Getty Images)

Comments

[Nate]

Blockbuster movies pass was the best idea they ever came out with. Beginning on 10/1 DISH Network is offering new customers Blockbuster Movie Pass included with their DISH Network subscription for one year when they subscribe to DISH Network’s America’s Top 200 programming package or greater and commit to 24 months of DISH Network service. This is up to $360 in savings. Working for DISH I can tell you new customers with new customers that have America's top 120 package can receiver 3 months free of the Blockbuster movies pass by mail and after the promotional period ends its only $10/mo. Check this link out http://bit.ly/qCZSWr.