Indie Movies Focusing on VOD to Stay Afloat
Indie movies may have found hope, but not salvation, by buying into the trend of video-on-demand (VOD). "For most independent movies, video-on-demand will be far and away the largest source of revenue in the future,” co-owner of Magnolia Pictures, Mark Cuban, told The Wrap.
Though Cuban makes a compelling argument for this claim, others have been wary of the results. The co-president of Sony Pictures Classics, Tom Bernard, told The Wrap that movies like “Margin Call” could have profited even more from television deals and an wider theatrical release than solely VOD.
He said, "If your movie can play through all the windows that start with the theatrical release, nine times out of 10 it will be much more successful than the VOD/theater box office."
Pictured: Cast members of "Margin Call" (Photo: Getty Images)
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