Paying for television subscriptions is slowly becoming a way of the past, reported Deadline. According to a Credit Suisse-commissioned survey, young adults who have grown up, or are growing up in the digital age, don’t feel the need to purchase TV packages anymore since the Internet has proved that it can give them something familiar for free.
Teenagers and young adults have no problem watching their favorite programs or playing their favorite video games on a smaller, less-formatted screen, as long as it is cost-effective and doesn’t cause them any worry. They seek anything that is a cheaper alternative, something that applies to most this economy, really. Credit Suisse analyst Stefan Anninger argues that pay TV providers only have one real choice: they must offer consumers lower-priced choices if they have any hope of competing with the Internet, or pretty soon they may be gone entirely.
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