Musical theater is once again on the rise, not only on Broadway but on the West End as well. Wicked and The Lion King, for example, have been doing big box office business lately, both in London and on the Great White Way.
But to some theatergoers on the other side of the pond, these shows have an alarming similarity to the original Broadway productions. Alarming, because it’s the exact same show. Gone are the days when seeing a show in a specific time and place meant seeing something singular and unrepeatable.
At least according to Dan Rebellato, writing for the Guardian.co.uk theater blog, who points out that the word "theater" used to imply a unique experience each and every time a new performance was seen by an audience. When a new production of a musical came to the West End from Broadway, it would have a new creative variation, the distinct flare of the particular director whose hands it was now in. But these days, a new production of Cats (for example) means an exact replica of the previous show in nearly every possible way. Granted, it would be difficult to find a new yet just as glorious opening to a musical such as The Lion King -- but it shouldn’t be ruled out as a possibility.
Rebellato puts these aforementioned musicals, and a few other big-budget properties, into the category of "McTheater." This cookie-cutter way of putting on a show makes the entire production feel like "soulless repetition." Live theater no longer feels live.