« Broadway Invests in a New Ticket Pricing Strategy | Main | Subscription TV Can't Compete Against Internet »

'Spider-Man: Turn Off The Dark' Celebrates One Year

SpiderEveryone thought “Spider-Man: Turn Off The Dark” would be dead after two shakes of a lambs tail. Yet here it is, a year later, still earning its Broadway keep.

At $75 million, “Spider-Man” is the most expensive Broadway production in history (most musicals on the Great White Way only cost between $5 million and $15 million). And, in celebration of its one-year anniversary, "Spider-Man" producers told The New York Times, they’re going to try something new: adding new scenes and maybe even a musical number to “Spider-Man” every year, to make it very similar to a new comic book.  This would all be in an effort to keep fans buying tickets and encouraging them to keep coming back for more.

The producers also plan on expanding their radio campaign to all 50 states as well as trying for overseas licensing. Looks like “Spider-Man” isn’t going down without a fight.

Pictured: Reeve Carney, who plays Peter Parker/Spider-Man in "Spider-Man" (Photo: Getty Images)

Dig This

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d8341c9cc153ef01543789cf25970c

Listed below are links to weblogs that reference 'Spider-Man: Turn Off The Dark' Celebrates One Year:

Comments

The comments to this entry are closed.